I've worked hand in hand with developers, marketers, and salesmen at many levels, to produce high-value products, value propositions and project roadmaps. I was involved in designing services, brands, interaction, promotional material, digital assets, and Design Systems to make clients' digital incursion possible. We had clients from many industries, from farming to go-karts, from dress rentals to insurance, to name a few.

I've been designing for more than 10 years. Logos, Brands, Brand Families, services and physical products, everything I could set my mind on. After I graduated from industrial design, I decided to get a second bachelor in computer science to complement my knowledge to get involved in the digital industry and develop digital products and services.

In 2018, I started a company called Digita Studio with some friends. We focused on user-centered, custom-made digital solutions. We operated for 5 years and during this 5 years, we planned 2 dozen projects into implementation. We executed multiple user research customized to each project and defined new businesses, user requirements, product roadmap, and necessary digital solution starting from an MVP turning into a fully fledged, implemented app or internal platforms.

Digita Studio is a Dev Shop founded by some friends and I with a mature UX approach to digital solutions. We focused on user-centered, custom-made digital solutions. We operated for 5 years and during this 5 years we developed processes, services, pricing ranges and sales processes to sell development as a service. ‍Likewise, we planned and quoted 30 projects, from strategy to implementation.

We executed multiple user research customized to each project and defined new businesses, user requirements, product roadmap, and necessary digital solution starting from an MVP turning into a fully fledged, implemented app or internal platforms. Our main process involved executing one of several combinations of user-research methods to identify our client's needs and pains.

We developed a sales funnel that would profile clients by their needs so we could develop be-spoke discovery processes. I was directly involved with clients, product development, sales, design team management, and business management. Digita Studio taught me the tough way to plan, schedule, manage, and collaborate, so you don't have to go through the same issues while developing a digital service or product.