Alexis Benavides Mariño
Sr. Lead UX Designer
(Available remotely)
Created a branding system that supported all deliverables and interactions with clients and among departments.
Designed and iterated a pricing scheme that facilitated the upselling of our services.
Developed 3 complementary governance systems that speed up documentation and deliverables between developers and designers.
Hired and trained newcomer designers to play the role of UX/UI and UX researcher for good practices and deliverables to clients.
Participated and executed sales processes for more than 15 projects and contract negotiations with clients.
Prepared and quoted project development plans for teams of designers and programmers for more than 15 projects.
In charge of the relationship and communication with the client, as well as progress presentations and problem-solving
Developed and facilitated workshops on multiple occasions to define the scope of the project and client expectations.
Assisted the Scrum Master in SCRUM ceremonies and workload update with project management tools.
Coordinated teams of designers to define and design digital products for different industries, from concept to implementation and training.
Designed value propositions and concepts for digital products at different levels of loyalty for companies or start-ups, from branding and service maps to user interface and interactions.
Conducted user experience research through evaluative and generative research methods depending on the stage and complexity of the client's business model for more than 15 companies.
Conducted validation processes through usability testing, interviews and interactions, among other methods for multiple projects at various stages of their development.
Developed and maintained Design Systems for multiple products as an extension of client resources and branding
Developed a Brand Family for Innovation Hubs, including Conferences, websites, brand guidelines, printed, and physical promotional material.
Conducted CX audits for websites, applications and services.
Conducted Value Proposition Design workshops for more than a 200 people on different states.
Imparted Prototyping workshops for multiple Innovation Hub for more than 100 people launching new businesses.
Skilled and passionate of all things design, specially Service Design, Digital Product Design and User Experience Design. Curious by nature. I like to understand before acting. Everything is a learning experience and an opportunity to grow.
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I've worked hand in hand with developers, marketers, and salesmen at many levels, to produce high-value products, value propositions and project roadmaps. I was involved in designing services, brands, interaction, promotional material, digital assets, and Design Systems to make clients' digital incursion possible. We had clients from many industries, from farming to go-karts, from dress rentals to insurance, to name a few.
I've been designing for more than 10 years. Logos, Brands, Brand Families, services and physical products, everything I could set my mind on. After I graduated from industrial design, I decided to get a second bachelor in computer science to complement my knowledge to get involved in the digital industry and develop digital products and services.
In 2018, I started a company called Digita Studio with some friends. We focused on user-centered, custom-made digital solutions. We operated for 5 years and during this 5 years, we planned 2 dozen projects into implementation. We executed multiple user research customized to each project and defined new businesses, user requirements, product roadmap, and necessary digital solution starting from an MVP turning into a fully fledged, implemented app or internal platforms.
Digita Studio is a Dev Shop founded by some friends and I with a mature UX approach to digital solutions. We focused on user-centered, custom-made digital solutions. We operated for 5 years and during this 5 years we developed processes, services, pricing ranges and sales processes to sell development as a service. Likewise, we planned and quoted 30 projects, from strategy to implementation.
We executed multiple user research customized to each project and defined new businesses, user requirements, product roadmap, and necessary digital solution starting from an MVP turning into a fully fledged, implemented app or internal platforms. Our main process involved executing one of several combinations of user-research methods to identify our client's needs and pains.
We developed a sales funnel that would profile clients by their needs so we could develop be-spoke discovery processes. I was directly involved with clients, product development, sales, design team management, and business management. Digita Studio taught me the tough way to plan, schedule, manage, and collaborate, so you don't have to go through the same issues while developing a digital service or product.