Dezka
CMS and a Dynamic Search Platform for a Real-Estate Agency.
Research Tools
Description
Dezka is a real-estate agency based in México that manages projects from concept to presale in México and the United States. A new opportunity arose for them, and they needed to streamline their project management for SEO sales expansion.
About the project
Dezka needed a SaaS supported by a CMS. This SaaS platform would help users pinpoint real-estate opportunities for first buyers and investors. An interactive map helped users search using proximity and unique amenities filters. Property details are explored by browsing diverse material uploaded by the CMS. Users could schedule a meeting or contact sellers to learn more about the property through the details page.
The landing page was the main site connecting the search platform and the promotional material used to funnel users. Dezka funnels investors into new construction ventures through dedicated pages and addresses constructors into hiring their services. Investors could search for opportunities within their dedicated page showing their investing packages. Constructors read about their services, reach, and service bundles.
Through a Content Management System, management could upload all the relevant information and promotional material necessary and available to the platform. Promotional information is then categorized, optimized, and uploaded as property details. Users could filter and search real-estate properties based on their interests in amenities, constructors, and location.
Main Design Challenge
How might we gather and organize all property available information, so first-time buyers and investors could find real-estate opportunities based on specific parameters and interests?
First-Time buyers have specific fears and buying behaviors. With the digitalization of the property searching process, first-time buyers could search their main concerns and interest directly on the website. If convinced, a sales rep would contact them for further information. We needed to map their main concerns and search terms.
The design team executed multiple information architecture workshops with vendors, constructors, and first-time buyers to gather the mental models and most commonly used terms while searching for a property. This allowed us to make a comprehensive set of information levels, from Construction companies to single properties with their respective categories. This information is uploaded by CMS at the property upload process and browsed on the result page through filters by the end user.
Management could check all the features and amenities applied to categorize new properties on the spot and upload all the different media content into distinct categories to make a consistent library of promotional material. This simplified structure made it easier for first-time buyers and the sales team to communicate and further their buying experience.
Conclusion
When a service is digitized, internal and external users need a common framework to make the sales process work smoothly. Of course, the common ground and point of interest is the property itself. By uploading all the information that first-time buyers might find interesting, the sales team can start their conversation and exchange information more easily.
