SATI
A compliant SaaS that pays you to build healthy habits.
Research Tools
Description
SATI, a Mexican Startup based in Guadalajara, uses Machine Learning, IoT, and Business Intelligence to collect biometrics and provides tools at a systemic level to allow compliance with new national health regulations: NOM-035-STPS-2018. Every individual in the company gets the benefit of tracking their biometrics, exercising healthy habits, and getting real prices for their earned well-being. SATI covers all levels available for user-friendly data gathering, from wearables to individual apps to dashboards.
About the project
I was the founder of this company until I stepped down in 2021. My primary role as head of design in this company was from Service Design to UI design. I was responsible for the first version of the brand, central service, onboarding experience, dashboard, and mobile app. I applied different Evaluative and Generative research methods and Value Proposition Design methodologies to develop the service, product, resources, and system around the biometric tracking technology provided by my cofounder.
The main service started with a diagnostic of their needs. The diagnostic would tell us the most demanding areas, their workload, and the status and requirements of the team. Then, the services proceeded with onboarding to the departments involved and wearable delivery.
SATI's dashboard informs department leaders anonymously about team performance, general well-being, and compliance reports. Users could visualize their health performance and see their biometrics in a comprehensive dashboard with recommendations and preemptive advice for improved health. It was the connection between the business and the individual to use it for preventive action and the well-being of their team.
SATI's app aimed to channel their biometrics from their wearable to their dashboard. Coupons and sales are promoted within the app to encourage users into healthy habits and rewards for their efforts. In addition, users upload their day-to-day emotional status and feed the system to reflect on the team's performance and catch well-being decline before it goes any further.
Main Design Challenge
How might we help employees get a grip on their health and mental well-being while meeting national regulations?
We would first study the new national regulation with the help of psychologists and lawyers to determine what information we need to be compliant, effective, and efficient. The main issue with the law was the processing of the requirements. It suggests a survey that could indicate early signs of burnout or stress, but this survey wouldn't help tackle the problem at the root.
We benchmarked different SaaS that appeared when the government established this regulation. These services included tools to send automated surveys and generate dashboards and reports. But Cognitive Load Theory indicates that extensive surveys would play a major role in their stress results. Even though it wasn't the best approach for gathering comprehensive information once a month, it was the fastest, and managers liked it.
For this regulation to work, we needed to convince the employees to entice them into seeing the benefit of answering. Otherwise, they would see this process as unpaid labor. By easing the process of data gathering and incentivizing constant reporting for habit building, we could make the action of reporting a habit that pays for itself.
We changed SATI's approach, reached out to new business partners, and restructured how we approached employees. We implemented a 3 part solution at the employee level. First, Employees use their wearables while exercising. They then earn achievements and points through an app and the active use of the wearable. Then, Users exchange these points for coupons, sales, and discounts on health products and services. This way, employees could work on their health, get paid for it, and build habits in the process. Users could monitor their progress in the process and start a fundamental change in their life.
Conclusion
We developed a systemic solution that integrated a manager's onboarding process to their SaaS, an employee's onboarding process to their app, and wearable delivery and setup. Managers and employers also received training for NOM-035-stps-2018 compliance, and service was in place to audit and deploy reports for compliant processes.
SATI was tested and almost launched, but COVID-19 came through, and investors pulled down, understandably. I stepped down as lead designer at the end of 2020.
